Have you kicked some ass today?
Have you rolled around in brilliance?
Have you engaged in delicious happiness?
Have you walked on the edge of awesome?
Marketing and advertising, at their core, do not–and will not–change. They’re about letting your target market know about your product and convincing them they gottagettaneedahaveit. In today’s highly connected–and interconnected–social media world, however, where you can fast-forward past commercials and you’re bombarded with ads at every turn, the way you let your target audience know about your product has changed. Drastically.
Basically: It’s not about the quantity of impressions you have. It’s about the quality of the impression you make.
And also: It’s not about the number of ads you’ve got out there. It’s about the number of devoted fans you have talking about you.
Your mission: Connect with your audience. Forge a friendship. Offer something of value. Be honest and responsive. And, most of all, never–ever–be afraid to be yourself.
When everyone is out there, screaming at the top of their lungs to be heard, the only thing that will set you apart from the others is not your product (there are others like it), your website (chances are someone’s done it better), your ad copy (everyone’s got a pitch), or your images (there are plenty of cat memes and girls in bikinis to drown everyone out). No, the only thing that will set you apart is the thing you probably haven’t even thought about: YOU.
Be yourself–as loudly and as fearlessly as you can–and you will find your audience. You will find your fans. You will find your market. And, perhaps most importantly, they will find you. And love you. And keep you.
What are you doing to make that happen? How many devoted fans can you count on? When was the last time you know you made memorable impression?
Scary questions. Don’t be scared, though. It’s easier than you think.
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