My formula for a kickass Amazon book blurb

When it comes to marketing a book,¬†everything¬†matters: the editing, the formatting (both print and ebook), the ancillary swag, the author photo, the author bio, the cover, the release date–the list goes on and on. And that list, my friends, includes the Amazon blurb.

Writing an Amazon blurb is just as annoying as writing a synopsis of your book. It is, however, about fifty bajillion times more important. Here’s why:

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